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Site Overview

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How popular is usatoday.com?

Alexa Traffic Ranks

How is this site ranked relative to other sites?

Global Rank Alexa Traffic Rank
An estimate of this site's popularity.

The rank is calculated using a combination of average daily visitors to this site and pageviews on this site over the past 3 months. The site with the highest combination of visitors and pageviews is ranked #1.

Updated Daily

Global rank icon 506 19
  • -19%

Rank in United States Traffic Rank in Country
An estimate of this site's popularity in a specific country.

The rank by country is calculated using a combination of average daily visitors to this site and pageviews on this site from users from that country over the past month. The site with the highest combination of visitors and pageviews is ranked #1 in that country.

Updated Daily

United States Flag 116  
  • %

Monthly Unique Visitor Metrics

Past 30 Days — Last Updated September 02, 2017

Country Country
Data is currently available for some or all of the following countries:

United States
Canada
United Kingdom
Germany
France
Spain
Estimated Unique Visitors Estimated Unique Visitors
The estimated number of unique people that visited this site over the past 30 days.

Updated Daily
Estimated Visits Estimated Visits
The estimated number of visits to this site over the past 30 days. A visit is a single browsing session, meaning the visitor used the site with no breaks longer than 30 minutes. A single visitor may have made multiple visits.

Updated Daily
Estimated Pageviews Estimated Pageviews
The estimated number of pageviews for this site over the past 30 days. A pageview is recorded whenever a full page of the website is viewed or refreshed. Partial page refreshes don't count as a pageviews. A single visit may consist of multiple pageviews.

Updated Daily
United States FlagUnited States Advanced Plan Only Advanced Plan Only Advanced Plan Only
Loyalty Metrics See how much a country's visitors remain engaged over time. Based on Monthly Unique Visitor, Visit, and Pageview estimates in each country where those metrics are available.
Based on unique visitor estimates
Visits per Visitor
Advanced Plan Only
Pageviews per Visit
Advanced Plan Only
Monthly Pageviews per Visitor
Advanced Plan Only
Canada FlagCanada Advanced Plan Only Advanced Plan Only Advanced Plan Only
Loyalty Metrics See how much a country's visitors remain engaged over time. Based on Monthly Unique Visitor, Visit, and Pageview estimates in each country where those metrics are available.
Based on unique visitor estimates
Visits per Visitor
Advanced Plan Only
Pageviews per Visit
Advanced Plan Only
Monthly Pageviews per Visitor
Advanced Plan Only
United Kingdom FlagUnited Kingdom Advanced Plan Only Advanced Plan Only Advanced Plan Only
Loyalty Metrics See how much a country's visitors remain engaged over time. Based on Monthly Unique Visitor, Visit, and Pageview estimates in each country where those metrics are available.
Based on unique visitor estimates
Visits per Visitor
Advanced Plan Only
Pageviews per Visit
Advanced Plan Only
Monthly Pageviews per Visitor
Advanced Plan Only
Germany FlagGermany Advanced Plan Only Advanced Plan Only Advanced Plan Only
Loyalty Metrics See how much a country's visitors remain engaged over time. Based on Monthly Unique Visitor, Visit, and Pageview estimates in each country where those metrics are available.
Based on unique visitor estimates
Visits per Visitor
Advanced Plan Only
Pageviews per Visit
Advanced Plan Only
Monthly Pageviews per Visitor
Advanced Plan Only
France FlagFrance Advanced Plan Only Advanced Plan Only Advanced Plan Only
Loyalty Metrics See how much a country's visitors remain engaged over time. Based on Monthly Unique Visitor, Visit, and Pageview estimates in each country where those metrics are available.
Based on unique visitor estimates
Visits per Visitor
Advanced Plan Only
Pageviews per Visit
Advanced Plan Only
Monthly Pageviews per Visitor
Advanced Plan Only

Data for this site available in the Advanced plan. Subscribe to View

Audience Geography

Where are this site's visitors located?

Visitors by Country

JavaScript chart by amCharts 3.4.1
Country Percent of Visitors Rank in Country
United States Flag  United States 80.8% 116
Canada Flag  Canada 2.8% 395
United Kingdom Flag  United Kingdom 1.8% 1,072
Japan Flag  Japan 1.4% 2,626
India Flag  India 1.2% 2,897
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How engaged are visitors to usatoday.com?

Bounce Rate

78.20% 1.00%
  • -1%

Daily Pageviews per Visitor

1.35 0.74%
  • -0.735%

Daily Time on Site

4:40 15.00%
  • 15%

Where do usatoday.com's visitors come from?

Search Traffic

What percentage of visits to this site come from a search engine?

Search Visits

34.70% 32.00%
  • 32%

Top Keywords from Search Engines

Which search keywords send traffic to this site?

Keyword Percent of Search Traffic
  1.  mlb standings 0.38%
  2.  usa today 0.38%
  3.  macys 0.34%
  4.  crossword 0.30%
  5.  lavar ball 0.26%

Upstream Sites

Which sites did people visit immediately before this site?

Site Percent of Unique Visits
  1.  google.com 34.2%
  2.  yahoo.com 4.8%
  3.  reddit.com 4.3%
  4.  facebook.com 4.0%
  5.  t.co 1.6%
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Where do usatoday.com's visitors go next?

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What sites link to usatoday.com?

Total Sites Linking In
99,108

Site Page
1. yahoo.com finance.yahoo.com/blogs/breakout/3-way...
2. qq.com digi.tech.qq.com/a/20170122/002812.htm
3. sohu.com mt.sohu.com/it/d20170206/125609499_413...
4. sina.com.cn blog.sina.com.cn/ayin66
5. 360.cn hao.360.cn/265/Baozhi_Zazhi
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What sites are related to usatoday.com?

Where do visitors go on usatoday.com?

Subdomain Percent of Visitors
usatoday.com 79.09%
ftw.usatoday.com 7.44%
traveltips.usatoday.com 4.61%
puzzles.usatoday.com 2.91%
college.usatoday.com 1.96%
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How fast does usatoday.com load?

Average (1.835 Seconds), 53% of sites are faster.

Where can I find more info about usatoday.com?

USA Today


Site Description

National daily newspaper.

How did usatoday.com look in the past?

Who visits usatoday.com?

Audience Demographics

How similar is this site's audience to the general internet population?

Gender

Internet Average
Male
    The audience for this site among Males is similar to the general internet population.

Confidence: high
Female
    The audience for this site among Females is similar to the general internet population.

Confidence: high
Below Above

Education

Internet Average
No College
    Relative to the general internet population, people who did not go to college are under-represented at this site.

Confidence: high
Some College
    The audience for this site among people with some college education is similar to the general internet population.

Confidence: high
Graduate School
    Relative to the general internet population, people who went to graduate school are under-represented at this site.

Confidence: high
College
    Relative to the general internet population, people who went to college are over-represented at this site.

Confidence: high
Below Above

Browsing Location

Internet Average
Home
    Relative to the general internet population, people browsing from home are under-represented at this site.

Confidence: high
School
    Relative to the general internet population, people browsing from school are under-represented at this site.

Confidence: high
Work
    Relative to the general internet population, people browsing from work are over-represented at this site.

Confidence: high
Below Above

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